Ms Gillard announced the election at a press conference at noon today.
Both (Labor) Prime Minister Julia Gillard, and Opposition (Liberal) Leader, Tony Abbott, will be able to score political points, similar to those below:
Tone Abbott will score "points" on: Labor's mistakes made in spending to avoid the global recession, particularly in school buildings and badly-installed home insulation; the compromised mining super-profits tax; and he will certainly play on xenophobic right-wing fears about refugees arriving by boat. (It seems nothing has changed since the 1970's when Vietnamese refugees arrived by boat - politicians still want to run a scare campaign); and Labor's inability to act on climate change, even though the Liberal/National parties do not want to act!
Julia Gillard will score "points" on: the Liberal/National Coalition's desire to resurrect at least some parts of WorkChoices - a Howard policy they ALL voted for, but which was manifestly unjust in its objectives, and which Tony Abbott, (Deputy)Julie Bishop, Eric Abetz and a string of other Liberals still want; she will claim a "tie" on refugee policy, while trying desperately to ameliorate social justice concerns about the treatment of refugees arriving by boat; she will also score points on Tony Abbott's "great big new tax" - his term- on business.
So, where does the average voter look? Truepolitik's analysis of the Australian political spectrum for the major parties is shown below. the National Party is largely right-wing, but has a distinct socialist policy: to socialize losses from agriculture (but countered by a policy to privatize the profits)
It's now up to Australians. Many will vote for a particular party, "because that's how we've always voted". It's us swinging voters that the parties will try to target.
John